Katrina Markoff & Vosges Haut-Chocolat
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Please note:
This case study was compiled from published sources, and is intended to be used as a basis for class discussion. It is not intended to illustrate either effective or ineffective handling of a management situation. Nor is it a primary information source.
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Case Details: |
Price: |
| Case Code |
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LDEN056 |
For delivery in electronic format: Rs.
300;
For delivery through courier (within India): Rs. 300 + Rs. 25 for Shipping & Handling ChargesThemes
Entrepreneurship, Women in Business |
| Case Length |
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18 Pages |
| Period |
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1995-2008 |
| Pub Date |
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2009 |
| Teaching Note |
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Not Available |
| Organization |
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Vosges Haute-Chocolat |
| Industry |
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Confectionary |
| Countries |
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US; Global |
Abstract:
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Vosges Haut-Chocolat (Vosges) is a luxury chocolate brand
that uses unusual combinations such as spices, herbs, roots, flowers, fruits,
and nuts in its products. The company was founded by Katrina Markoff (Markoff)
in 1998. She put to good use her travel experiences and culinary training in
chocolates to create unusual chocolate flavors. She included flavors from all
over the globe like Japanese wasabi, Italian taleggio cheese, Indian curry, and
Mexican ancho chili. Within a decade, Vosges had grown from an in-house
chocolate manufacturing business, into a multimillion-dollar enterprise with
stores in Chicago, New York, and Las Vegas. |
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Markoff, known for her creativity and
business acumen, has a passion for the community and she took up
social causes for the welfare of the woman. With her
entrepreneurial skills, Markoff was successful in positioning
Vosges as a premium chocolate brand and was looking at making
her mark in the global market.
Issues:
» Understand the issues and challenges in building a start-up business and
sustaining it over time.
» Understand how Katrina Markoff built Vosges over the years.
» Understand the issues and challenges faced by an entrepreneurial venture
particularly, pertaining to maintaining its innovation.
» Understand the role played by Katrina Markoff in the success of Vosges.
Contents:
Keywords:
Entrepreneurship, Leadership, Innovation, Small business, Gourmet chocolate industry, Marketing, Positioning, Distribution, Promotion, Luxury Chocolates, Katrina Markoff, Vosges Haute-Chocolat
Peace through Chocolates?
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